- Two CSV files: the aggregates behind the seven figures and the 88 title rules the postings were classified with, for the article Job boards are full of marketing. Most of it isn't.
- 18,436 open positions at 590 companies, collected from 6 July to 26 August 2026 from company career pages.
- Open under CC BY 4.0. Both files are a snapshot of that window and are not recomputed from the database.
Two CSV files with everything counted in the article Job boards are full of marketing. Most of it isn't. Both cover 6 July to 26 August 2026, the window the postings were collected in; neither is recomputed from the database, so they cannot disagree with the figures in the article.
- marketing_market_aggregates_2026-08.csv – 109 rows, long format (figure, group, dimension, metric, value, unit, note): every number behind figures 1 to 7, the same numbers as the tables under the charts.
- marketing_market_rules_2026-08.csv – the 88 title rules, in the order they are applied. Columns: order, match, type_1, type_2, author_discipline, discipline_group.
How to read the rules
The match column is what is looked for in the job title. A word matches
whole: art finds “Art Director” but not “Artist” or
“Article”. A trailing * takes the word and its forms
(account* catches Accounts and Accounting). A + between words
means all of them are present. A comma means any of the variants. A hyphen with spaces
around it means a word that must NOT be there: search - social is about search
but not about social. Rules are applied top to bottom and the first match
wins, so the order of the rows is part of the rule set; a title that matches
nothing falls into Other.
author_discipline is the column that marks a discipline as one I work in
– 10 of the narrow types are marked yes, and those are the ten that make up my own
Performance / Growth / UA group in figure 1. discipline_group is the group the rule feeds in that figure,
and it is filled only for the 52 rules whose broad type is Marketing: the five groups are
counted inside marketing, so they do not apply to an engineering or an operations rule.
Cite this
Atamanova, M. (2026). Marketing job postings by discipline, 590 company career pages, July to August 2026 [Data set]. https://mariascales.com/research/marketing-market/data/