Case Studies – Maria Atamanova

Growth That Doesn't Lie to Itself: A Ceiling Mistaken for a Floor

Stealth consumer subscription app · Growth / Performance Marketing · Consumer subscription · Meta scaling · Attribution & signal quality

~$900k/month scaling plan stopped · 50+ concepts reset-tested · 2 survived the clean pixel
How to Leverage Marketing to Scale a Product and Secure Series A Funding

Praktika · Senior Marketing Manager · EdTech · AI language learning · Series A stage

$30M Series A · 5× revenue in <3 months
How to Build a Unit Economy Model to Improve Media Buying Strategy

Toloka (Yandex) · Senior Marketing Manager, B2C (Yandex) · AI/ML crowdsourcing · Unit economy model

44% acquisition budget cut · revenue unchanged
How Marketing Can Help Find Product-Market Fit

Toloka (Yandex) · Senior Marketing Manager, B2C (Yandex) · AI/ML crowdsourcing · Product-market fit

65% retention increase · 26% budget cut · revenue unchanged
Demand Forecasting for Massive Request Seasonality

Toloka (Yandex) · Senior Marketing Manager, B2C (Yandex) · AI/ML crowdsourcing · Demand forecasting

100% fulfillment rate maintained · 22% budget cut
How to Perform Worldwide User Acquisition for a New Startup

Buddy AI · Senior Marketing Manager · AI EdTech · Global user acquisition

LTV +32% · LatAm ×1.5 · Turkey launch
How to Scale User Acquisition via Improving Operations

Scentbird · Senior Marketing Specialist · E-commerce subscription · UA operations

27% CAC reduction · Meta spend ×2 in 5 months
The Business Growth Framework

Scentbird · Senior Marketing Specialist · E-commerce subscription · Growth modeling

20% user base growth during pandemic · 5% forecast accuracy