Performance marketing for AI-era growth – backed by models, not gut feeling.

Systems & Research

What is in here
  • The research projects here are original: each is built on data collected for the question it answers.
  • The Long Bet – where and what to study when AI keeps changing which skills stay scarce: 100 top-ranked universities across 19 countries and 31 STEM programmes, every university–programme pair checked one by one. Computer Science appears at 95 of the 100, standalone AI at 12.
  • The Job Search Problem – how much of a job search is structural overhead and how much of it one person can automate, written while running one: ~65% of active time goes to repetitive, rule-based work, and the series builds a reverse ATS against that number.
  • Each project states its method and limitations, cites sources wherever a number is not the author's own, and publishes the underlying data where it can be published.
100 universities, 19 countries, 31 STEM programmes – and why every obvious answer was wrong.
Jul 2026 · Original research · Ongoing series
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Why ~65% of job search time is structural overhead – and how to automate it.
Jun 2026 · Original research
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