Tools
What is in here
- The tools here are interactive models that run in the page itself – each was built to settle a real scale-or-stop decision, not as a demo.
- Unit Economics Calculator – does this subscription app's growth math ever close? LTV M13, cost per subscriber, payback and the CPA you would have to hit.
- LTV Calculator – what is one subscriber worth? Net LTV M13 per plan and blended from the retention curve, and payback against your own CPA.
- SKAN Schema Builder – what should your SKAN schema look like? A SKAN 4 / AdAttributionKit conversion schema for subscription apps and games, built around when the money happens, with the setup steps in AppsFlyer or Adjust.
- Every input is sourced and every result is tested: 24 benchmark inputs in the app funnel, 22 in the web funnel (32 distinct), each tagged B (benchmarked), E (estimated) or A (assumption) and replaceable with your own number; 35 self-tests in the Unit Economics Calculator, 24 in the LTV Calculator and 70 in the SKAN Schema Builder run inside the page.
LTV M13, cost per subscriber and payback from sourced benchmarks – or your own numbers.
Sep 2026 · v1.1 · Interactive tool · 24 benchmark inputs · 35 self-tests
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Net LTV M13 per plan and blended from the retention curve – and payback against your own CPA. Benchmarks or your cohorts.
Sep 2026 · v1.0 · Interactive tool · the Unit Economics Calculator's LTV engine, standalone · 24 self-tests
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A SKAN 4 / AdAttributionKit conversion schema for subscription apps and games, built around when the money happens – with the reason for every row.
Oct 2026 · v1.5 · Interactive tool · subscription apps and games · 70 self-tests
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