Maria Atamanova
Performance marketing for AI-era growth – backed by models, not gut feeling.
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Unit Economics Estimator – will this subscription app's growth math ever close?
LTV M13, cost per subscriber and payback from sourced benchmarks – or your own numbers.
Sep 2026 · v1.1 · Interactive tool · 24 benchmark inputs · 35 self-tests
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Grew out of
Growth That Doesn't Lie to Itself – the stealth subscription case
LTV Calculator – what is one subscriber worth?
Net LTV M13 per plan and blended from the retention curve – and payback against your own CPA. Benchmarks or your cohorts.
Sep 2026 · v1.0 · Interactive tool · the estimator's LTV engine, standalone · 24 self-tests
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Part of
Unit Economics Estimator – the full funnel: CPM → CPA → does the growth math close?
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