Reading the Job Market – research series

Performance marketing for AI-era growth – backed by models, not gut feeling.

What is in here

Reading the Job Market – studies analysing job postings: titles, duties and employers, across countries and company types.
Each study asks one question about the market and answers it by counting postings, with the method and its limits on the page.
The data is open: every number is counted from postings I collected, and the CSV files behind each study are published under CC BY 4.0.

Is AI creating entirely new jobs? I read 17,513 postings. It adds one duty.

Outside engineering, an AI title is a familiar job with one added duty: bringing AI into how a company works. 12 countries, July to October 2026.

Nov 2026 · Original research

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Data: AI Jobs by the Numbers

Job boards are full of marketing. Most of it isn't.

What the database found once it was full: 18,436 open postings read from 590 company career pages. Nearly two thirds of what boards file under “marketing” is sales; a B2B company that says marketing means sales, a B2C company means marketing; and every profession next door is exactly as narrow. The problem is the label, not the candidate.

Aug 2026 · Original research

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Data: Marketing job postings by discipline

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